Gothic Lolita or "GothLoli" is a youth fashion among Japanese teenagers and young women. It emphasizes Victorian-style girl's clothing and often aims to imitate the look of Victorian porcelain dolls. Gothloli's name and origin is a combination of lolita fashion—appearing deliberately cute to the point of looking childish—and certain styles found within gothic fashion. The style started as a youth subculture sometime around 1997/1998 and became a well-established genre available in various boutiques and some major department stores by around 2001. Some observers consider it a reaction to the "Kogal" aesthetic.Gothic Lolita is one of the subcategories of the Lolita look. Other categories include "Classic Lolita" (more traditional, light-coloured, also more mature-looking) and "Sweet Lolita" (childish pastel-coloured clothes, lots of lace and ribbons).
Gothic Lolita was influenced and popularised by the imagery of more feminine Visual Kei (or "visual rock") bands. Visual Kei is a Japanese form of rock music defined by bands featuring performers in elaborate costumes but whose musical style varies. Mana, the crossdressing former leader and guitarist of the Visual Kei band Malice Mizer is widely credited for having helped popularise Gothic Lolita. He coined the terms "Elegant Gothic Lolita" (EGL) and "Elegant Gothic Aristocrat" (EGA) to describe the style of his own fashion label Moi-même-Moitié, which was founded in 1999 and quickly established itself as one of the most coveted brands of the Gothic Lolita scene.
The style
Gothic Lolita style is usually a combination of black and white, often black with white lace and typically decorated with ribbons and lace trims. Skirts are knee length and may have a crinoline or petticoat to add volume. As in mainstream Japanese fashion, over-knee socks or stockings are extremely popular. Black fishnet stockings and white or black tights are also common. Shoes or boots with high heels - though not usually stiletto heels - such as Mary Janes, complete the look. Frilly, ruffled or lace-trimmed Victorian blouses are also popular especially with "EGL" types, who may also favour long skirts and jackets rather than the overtly "childish" designs of typical gothloli's. Apart from the occasional shortness of skirts, designs are usually modest, sometimes with long lace-capped sleeves.Some additions may include an Alice in Wonderland-style apron, tiny top hats, parasols, lace gloves, and lace headpieces. Mostly black or white, headgear might consist of a headband with ruffles, ribbons, lace or bows. Sometimes even bonnets are worn. Hair may be curled to complete the porcelain doll look. The naturally dark Japanese hair color may be lightened to blonde or kept black. Some may choose to wear wigs as well.
Makeup is used sparingly and is seen more often with EGL styles than with other gothloli styles. Black eyeliner is typical. A pale complexion is preferred, so white foundation might be used. Red or black lipstick is seen but lighter makeup is the rule.
Gothic Lolita outfits may be accessorized with other props like conspicuous pocketbooks, hatboxes, handbags and other bags, sometimes in the shape of bats, coffins, and crucifixes. Teddy bears and other stuffed animals are also common, and some brands make special "gothic" teddy bears out of black leather or PVC. Also, many Gothic Lolita own Super Dollfies and carry them around.
See also Harajuku Girls